YouTube has become one of the biggest Internet sensations ever since it was first founded in 2005. YouTube was created by Steve Chen, Chad Hurley and Jawed Karim. Former PayPal employees, the three were already experienced in the e-commerce world.

The concept of allowing members of the general public to upload videos to the Web was a brand new one at the time. Numerous other video sharing sites have since popped up, but none have achieved quite the same level of success as YouTube.

In fact, YouTube became almost an overnight success. Launched officially in November of 2005, the company reported that by July of 2006 upwards of 65,000 videos were being uploaded every day.

At first, YouTube was largely a site where amateurs could simply share videos. Most were videos of ordinary, everyday events in people’s lives.

However, as the site’s success grew, it attracted the attention of advertisers and corporations. Soon the site was also being used to promote individual companies and products, as self-promotion for artists of all types, and by professionals to showcase their own films.

YouTube’s popularity bred prime grounds for creatively making money through the use of video. But you don’t have to be a professional marketer or an experienced film maker to make money using YouTube.

The beauty of YouTube is that anyone can create and upload a video. The trick is getting a good following; that is, getting lots of viewers to become regular followers and return again and again to your YouTube “channel.” Once you do, you can begin making money in a number of different ways which we’ll explore later on.

How to Create a YouTube Account

First you need to have your own YouTube account. YouTube changes its design and format from time to time, but generally you can follow these steps to create your account:

1) First, locate the “Create Account” link on YouTube’s home page. It’s usually located at the top right corner of the page.

2) Click on “Create Account.” You’ll be re-directed to a page where you’ll be asked to enter your email address, choose a password, and enter some other basic personal information. You’ll also be asked whether you agree with YouTube’s Terms of Service.

Be sure to read these carefully if you plan to use your YouTube account to generate revenue. Violating these rules makes your account subject to suspension or termination, so don’t jeopardize your business venture.

3) Click on the link that asks if you accept YouTube’s terms of service.

4) Next you’ll be re-directed to your channel’s home page. That’s it, you now have a valid YouTube account!

Uploading Videos

Later on we’ll talk about the kinds of videos you should make/use on your YouTube channel. But first we’ll talk about the steps to uploading a video. Here’s what you’ll do:

1) After signing in to your YouTube account with the information you created, you’ll be taken to your home page. Find the “Upload” link on this page, usually located in or near the top right corner and click it.

2) Before you upload your first video, you’ll be asked to choose a user name. If you are planning to try to make money with your YouTube channel, you should choose a name that reflects the content of your site.

For example, let’s say you plan to promote a certain brand of cleaning products. Choose a name that corresponds to this idea, such as “CleaningLady,” “CleanTeam,” etc. Your username has to be unique and exclusive, so you might have to get a little bit creative if someone else already has the user name you want to use. YouTube may automatically generate alternative suggestions if you choose a duplicate user name. Note: your username cannot contain spaces.

3) After you successfully create a user name, you’ll be asked to indicate your gender. Underneath this, you’ll see a statement that reads “Let others find my channel on YouTube if they have my email address.” Be sure that you check this box. (It will probably already have a check mark in it by default. Leave it there.) This will help others find your YouTube channel. Remember, you need followers to make this venture successful! This is just one of many ways to get them.

4) Once you’ve completed this form, click the box marked “Next” (or “Done” or whatever format YouTube is currently using). You’ll be re-directed to the page where you’ll upload your video.

There are two ways you can add video content to your channel. One is by uploading video stored on your computer’s hard drive. The other is to record straight from your webcam. Most likely you will be uploading from your hard drive most of the time. In this case, click on the box reading “Upload video.” You’ll be directed to choose the video file from your hard drive.


Some Uploading Advice and Information to Remember

  • Video length is restricted to fifteen minutes or less unless you hold a “verified” account. To get your YouTube account verified, click the link on the upload page that says “Increase your limit.” It will be somewhere near the “upload” button. Then follow the instructions on getting a verified account.
  • It can take some time to upload a video. Be prepared to wait. Uploading time depends on a number of different factors, including the length of your video, the amount of activity on the server at the time you upload among other things. Be patient.
  • On the upload page you will be given the opportunity to share your video or a link to it on various other social sites, including Facebook and Twitter. Sharing in as many forums as possible is a MUST if you’re trying to make money! Use every and all available opportunities to share videos/links.

How to Actually Start Making Money


People have made money off of YouTube in a number of different ways. Artists use YouTube to promote themselves and their art form. Justin Bieber and Greyson Chance both launched professional music careers through YouTube videos of themselves performing.

Others, like Salman Khan, a teacher, started the Khan Academy channel as a way to give back and to reach people with lessons in math, science and numerous other subjects who might otherwise be too nervous or embarrassed to ask for help. Today the Khan Academy makes no money from ad revenue. Instead, Khan and his small staff continue teaching the world through the donations of a number of different grants, including one from the Bill and Melinda Gates Foundation.

The key to making money off of YouTube is getting views and gaining a regular following. Every YouTube channel comes with a “Subscribe” button. Viewers can click on this link which will keep them informed of new videos that you post on your channel.

One of the biggest mistakes that people make when considering the idea of making money off of YouTube is thinking that they don’t have the right resources. The reality is that although some popular YouTube video makers have expensive filming equipment and access to studios, the vast majority of video makers have regular cameras and film from their homes or neighborhoods. You don’t really need anything more than an ordinary digital camera with a video recorder on it.

Just consider Betty’s Kitchen. This retired professor/Mom/grandmother began giving simple cooking tutorials from her kitchen at home. Her husband films her tutorials with their digital camera. No fancy equipment, booms or lighting. Just an ordinary camera and a home computer. As of fall, 2011, Betty’s Kitchen had over 32,000 subscribers. Betty has even come out with her own cookbooks since launching her YouTube channel in 2009.

So, just how do you make money off of your YouTube channel? The best way to do this is to become a YouTube partner. Signing up for YouTube’s partnership program means that YouTube places ads on your channel and with your videos. YouTube then splits the ad revenue with you: 60 percent to YouTube and 40 percent to you, the partner.

So, grab your digital camera, conscript a camera operator, and start making videos!

Here’s how to sign up to become a YouTube partner:

1) Sign in and go to your home page/channel.

2) Scroll down to the bottom of the page and click on the “Creators and Partners” link. This will redirect you to the YouTube Creators page.

3) On this page, find the button that says “Become a Partner.” It’s usually located on the top right hand corner of the page. Click on it.

4) This page explains some of the benefits of being a YouTube partner as well as the qualifications. Be sure to read these carefully (they’re short, it won’t take long).

Next, click on the button that says “Apply Now.” You’ll see it near the top right of the page. This redirects you to a new page with several links about different topics relating to being a YouTube partner. Spend a bit of time reading these if you want more information.

6) When you’re ready, click on the “Apply Now” button. Fill out the partnership application, and be sure to include all relevant information.

Once you’ve completed and submitted your application, YouTube will take some time to review it. This process could take a few weeks or longer, so be patient.

Not everyone who submits an application gets approved. Your chances of being approved will increase significantly if you’ve already posted some content on your channel. It’s advisable to post at least a couple of videos before you apply, and more while you’re waiting for your application to be reviewed. Please note that if your application is rejected you’ll have to wait two months to re-apply, so it pays to be ready with great content before you start the application process.

Other Ways to Make Money Off of YouTube

  • Affiliate Marketing:  Some users choose YouTube as a tool to market a product or service rather than becoming a YouTube partner. You can try this too by signing up for an affiliate marketing program. Choose a product that you like and believe in, and then create videos on topics related to that product.For example, you might choose to market a homeopathic allergy treatment. You can either make videos specifically about the product itself, or you can create videos on topics related to allergies in general (i.e. “How to Get Rid of Bedbugs”). Be sure to include a link to your affiliate’s product (your affiliate will give you instructions on how to do this.) You’ll make money when someone who views your video clicks on the link and purchases the product.
  • Google Adsense: Another way to make money off of YouTube is to run pay-per-click ads (i.e. Google Ads) on your channel’s home page. You’ll make money every time a visitor clicks on one of these links.

Getting Video Content

There are numerous ways of getting video content that you can use on your YouTube channel. Simply creating your own is usually the easiest and fastest. Remember, it doesn’t have to be showy and have fancy editing. Just look at all of the YouTube success stories and see how many of them are doing it on limited, everyday resources.

If you happen to be good with photo and/or video creation and editing programs, you can also create videos this way. They can be computer animated, or slide shows of photos spliced together to create a memorable montage.

You can also purchase stock video too. You’ll have to register with an online stock video provider, such as iStock Photo, which also supplies stock video footage. Stock video providers will either charge you a fee per use/credit, or you’ll have to purchase a membership to get access to and be able to use their stock video footage. (Just be sure you read the rules that go along with using stock video, particularly commercial use rules.)


Since this post is so long, I have added another post HERE on how to become a Youtube partner, where you can get even more information on how to make money with YouTube.

Hope this helps,

Related posts:

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  2. How to Make Money on Ebay
  3. Make Money With Adsense
  4. Membership Site Formula-Make Money

(10) comments

Isay says:

September 29, 2011 at 5:40 am

Thanks for this post on making money with YouTube. It’s a lot clearer now. I mean knew about this from a friend and thought it’s a scam. But now I understand the is NOT a SCAM. But two months of
waiting for partnership application its a lot of time..any shortcut?

Scott says:

September 29, 2011 at 5:50 pm

Hi Isay:

There are no shortcuts when trying to become a YouTube Partner. The only thing you can do to better your chances are to post a few videos before you apply, and more while you’re waiting for your application to be reviewed. Maybe get some subscribers to your channel. Don’t apply to soon. be patient and get your channel ready.

Informatics says:

October 7, 2011 at 1:40 pm

On average, how much could I earn from doing this? As early as now I already find it demanding.

Scott says:

October 7, 2011 at 2:09 pm

It’s hard to say how much you can earn with YouTube. If you are a partner and running Adsense or ads it will depend on how many people you can get to view your videos. The more traffic the more money you will make.

If you are using YouTube to run affiliate offers and sending people back to your affiliate website your income will be based on the number of conversions you get to buy the affiliate product. Again, you want to get traffic to your videos.

Informatics says:

October 10, 2011 at 2:14 pm

If that is so, then do you have idea how much volume of traffic they normally require as a minimum. Also, does the source of traffic matters? I intend to use a fan group as a base to commit themselves to open my videos but they are concentrated within California.

Bodj Carrie says:

October 11, 2011 at 12:57 pm

Youtube is a trend setter. Why not earn while marketing your very own product? I am making uploading videos now while marketing my own products. After some time I will apply as Youtube partner. You can hit two birds with one stone!

Benjamin Kingston says:

October 13, 2011 at 12:54 pm

I simply enjoy Youtube! It truly unites our world. I would love to try Youtube partnership and establish a mark among the millions who patronize Youtube.

John Stewart says:

October 13, 2011 at 12:55 pm

I have created a mini studio in our home just for this undertaking. I hope they will approve my Youtube partnership application. This is like having a slot in a Broadcast network.

Briana Johns says:

October 18, 2011 at 3:23 am

I love recording things everyday of my life, it’s called Vlogging. And I am doing this just for fun. I posted some of videos on my facebook account and I’m getting a lot of comments, after reading this blog, looks like I have to try my luck using Youtube and make money out of those videos.

Fox Zurcaled says:

October 28, 2011 at 9:34 am

Hi Scott, you really took time to post a lot of suggestions on how to earn money on YouTube. It surely will encourage a lot to post their vid ;-) Nice going mate, keep it up ;-)


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