What started out as a humble little search engine created as a university research project has since become a multi-billion dollar, publically-traded company. Google now holds the biggest piece of the search engine market share pie, outranking most of the other search engines combined. In addition to its original mission to create a better search engine, Google branched out to acquire numerous other Internet properties and holdings.

Google generated over 29 billion dollars in revenue in 2010 alone, but it shares some of that revenue with its advertising partners through its Google AdSense program. AdSense has millions of partners, most of them regular, working people, who are making money 24 hours per day, seven days per week simply by running Google ads on their Websites.

You’re probably familiar with Google’s ads. They can be found on private Websites and within the sidebar or top of the page of every Google search engine return page. The ads that run on Google’s search engine pages fill Google’s pockets exclusively, while those that appear on regular Websites generate profit for both Google as well as for the owners of the Websites on which they run.

What is Google AdSense all about?

Placing an ad on Google can be compared to placing a television commercial within a TV. show. The more times a particular commercial is played, the more exposure the product/service receives.

The same is true for a Google ad: the more frequently it appears on the Internet, the more the exposure for the company. The major difference between a television commercial and a Google ad is that a television advertiser must pay a fixed price as determined by the television company. That price does not change, whether the commercial gets a million views or only 200,000.

Google ads, on the other hand, are pay-per-click. In other words, the advertiser only pays for the ad placement when a Web surfer clicks on it.

Of course, the more times the ad shows up on a Web page, the greater the likelihood that more people will see it and click on it. If the ad is placed strategically on a page that contains content related to that product, it will entice even more people to click.

The Google AdSense program allows a company to create ads and choose keywords that are related to that ad. Once the company does this, Google then places these ads on search engine return pages where those keywords were used in a search query.

It will also show the ads on private Websites whose owners have agreed to allow Google to run them on their site’s pages. Google automatically scans the content of the site’s pages, then selects and places ads which correspond to that Website’s subject matter.

When such ads are placed within the pages of a Website, the purchaser of the ad pays a fee each time the ad is clicked on. Google then shares that revenue with the owner of the Website. It’s a win-win-win situation for all three parties.

Here’s an example: let’s say that a cosmetics manufacturer wants to advertise a lipstick. They create a short ad about the lipstick and choose as many related keywords as they want.

Once the ad is submitted to Google, it will be placed on Websites whose subject matter correspond to the subject of the ad. An ad about a lipstick brand, for instance, may end up appearing on a blog about how to apply makeup or a Website that provides reviews on cosmetics or perhaps even a fashion Website. Anytime a site visitor clicks on the ad, the site owner receives a fee.

How to Start Making Money with Google AdSense

Anyone can sign up to become a Google AdSense partner. This tutorial will give you step-by-step instructions on how to get started:

1) Go to the Google AdSense page. It’s located at: http://www.google.com/adsense. Typing “Google AdSense” into a search engine query should also get you there.

2) Locate the sign-up link or button (try the top right-hand corner of the page) and click on it. You’ll be re-directed to the application form.

3) Fill out the application form on this page. You’ll need to provide the URL of your Website’s home page, your name and address and some other basic information. Be sure to fill out every field and check any boxes that must be read and agreed to.

4) Once you’ve filled out the form, click on “Submit” or “Send,” and you’ll be redirected to a new page to confirm your information. You’ll be asked whether or not you have an existing Google account. If you do, you’ll be asked to provide this information and log in. If not, you’ll be directed to create a Google account login name and password.

5) That’s it! Now your application gets sent off for review by the Google AdSense editors.

Google makes its decision largely based upon the content of the Website that you want to place advertisements on. Google won’t place ads on any sites or pages which contain pornographic or illegal content.

The review process typically takes around a week, but it may be longer or shorter than that, depending on how busy Google editors are at that time. You’ll be notified at the email address you provided as to whether your application has been approved or not.

If your application receives approval, you’ll receive an email that outlines detailed instructions on how to proceed. You’ll be able to choose how your ads appear on your Website (style, location, design elements, etc.) Once you’ve completed these steps, Google AdSense will generate HTML code which you’ll need to insert into your site’s HTML code.

Some blogs and Web hosting companies already have Google AdSense built in to your Website’s template. If this is the case you should contact your service provider to learn how to activate this part of your Website.

You make money when people visit your website and click on the Adsense ads. It’s that simple. I have sites with Google Adsense on them that make over $1,000 per month so there is money to be made using Google Adsense.

An important note: Google AdSense forbids its partners to click on Google ads which appear on their pages. Google will periodically scan your site’s activity to determine whether this is occurring. If the Google AdSense editors feel that there are fraudulent clicks happening, it has the right to suspend and/or terminate your agreement immediately.

Other Important Notes:

Make sure that you do not use Google Adsense on a blog or website with content that is scraped or posts generated by auto blogging techniques as this could get your Adsense account banned.

How to Maximize Your Google AdSense Earnings:

The biggest key to making as much money as you can is creating quality, compelling, keyword-rich content for your site. Targeting specific keywords with your content is important, because this will help to drive the right visitors to your site, the ones who are most interested in the content you provide and, therefore, more likely to purchase a related product.

You can also maximize your earnings by taking advantage of the other services and options available to Google AdSense partners. The AdSense Website is packed full of helpful information, hints, editorials and tutorials, and it will be wealth worth your time to go through all of these options carefully.

Two Frequently Asked Questions:

How much money will I make from each ad that receives a click? This depends on a number of things. The main determinant is how much the advertiser is paying Google to run his/her ads. Ads are placed according to a bidding system, so not all Google ads cost the same amount. You may end up making anywhere from a few cents on up per click.

You’ll also discover that there are a few other ways to make money from Google AdSense. These programs, which include a search feature and displaying ads in feeds, can be added on to your site as an option and will play into how much money you’ll end up making.

How much control do I have over what ads appear on my site? You can’t choose specific ads to run on your site. However, you can put filters on the types of ads Google places there. You’ll be able to prevent ads from your direct competitors from appearing, you can prevent certain placement-targeted ads, and you can block ads from specific advertisers or ad groups. Google will give you instructions on how to do this.

Hope this helps,

Related posts:

  1. Make Money With Adsense
  2. Make Money Blogging
  3. How to Make Money on Youtube
  4. How to Make Money Writing
  5. Make Money With Affiliate Marketing

(5) comments

Precy Bayer says:

November 10, 2011 at 4:27 am

Scott, this sounds very complicated for an out of school youth like me. Is there any other way to earn through Google? I understand Google earns billions annually. I just want to take even the smallest share.

Scott says:

November 11, 2011 at 5:07 pm

Hi Precy:

No this is not complicated at all. Very easy to do and a lot of money can be made with Google Adsense.

Arthur Clarkson says:

December 14, 2011 at 12:45 pm

Will Google require that my website be viewed regularly before they will approve my application? I run a website just recently. Also, do they require that my website is paid and no being hosted for free? Thanks

Barry Bosworth says:

December 22, 2011 at 1:54 am

Is the registration for free? Assuming that if I already run it successfully, can Google terminate it anytime? I mean, this will be a relationship between me and a company with Google as the in-between medium. It is indispensable because it is the bridge and it provides the network. But my fear is I will be put at the mercy of Google.

Scott says:

December 27, 2011 at 10:05 pm

Hi Barry:

Registration is free but Google can terminate you. However, as long as you adhere to their TOS you should be fine.

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